Why some things catch on and others don’t
BIA Core Library Book
Author: Kevin Maney (20 years as USA Today’s technology reporter)
Author Kevin Maney shows his journalistic background by concentrating on a single strong argument … All products and services face a Fidelity or Convenience Tradeoff. Success only occurs when an organization delivers a High Fidelity experiences, the kind that are worth a premium price and inconvenience to have, OR provides a “good enough” product with exceptional High Convenience … simplicity, low cost and availability.
The point of the strategy is that we must choose. Organizations that pursue a compromise strategy of sort of good blended with sort of convenient end up stagnating in the Mushy Middle.
Maney leverages his background and access as a USA Technology reporter to provide a broad range of credible real life wins and failures from the perspective of Fidelity Convenience Tradeoff.
Other books make similar points (Treasure Hunt, Shopportunity) . What makes Trade-Off a particularly good read is that it successfully shows how the idea can be used as a strategic litmus test. This makes it particularly useful to Business Innovation Architects who must evaluate and improve new ideas.