BOOKS

There are lots of books that talk about how the world works, what the future could be, and how we might get there.  One of the best things that ever happened to me was when I was convinced to give up the 700 word magazine articles in exchange for books that dive into ideas with depth and breadth.  It was a joy and in the years since has been a cornerstone of my ability to think in new and meaningful ways. 

The very best (meaning the most useful to a BIA) are marked as “Core Library”.   They typically outline a key idea that you need to be familiar with to work in innovation business or a technique that has particular value to the agile agent of change. 

Core Library

Trade Off  (Kevin Maney) – Market positioning, its either fidelity or convenience

More Great Reads

Shopportunity (Kate Newlin) – The case for premium shopping experiences

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